ads-creative

AgriciDaniel ｜ 行銷與 SEO ｜ 原文 ｜ MIT

稽核廣告創意的素材、格式涵蓋、疲乏和政策

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name: ads-creative
description: "稽核付費廣告的文案、圖片、影片、hook、概念、格式涵蓋度、平台原生適配度、訊息一致性、創意疲乏、無障礙和政策，涵蓋支援的平台。適用於創意稽核、廣告創意、創意疲乏、創意多樣性、廣告文案審查、影片審查、圖片審查或製作優先順序。"
---

# 創意稽核

1. 依概念、hook、offer、格式、版位、受眾、日期和成效窗口盤點素材；單純改尺寸不算不同的概念。
2. 只載入使用中平台的規格和最新的政策來源。
3. 評估注意力、清晰度、品牌/offer 的佐證、平台原生的執行方式、無障礙、目的地一致性、格式/安全區合規和揭露。
4. 疲乏只能從時間序列的投遞與回應證據來診斷，不能只看年齡。
5. 創意品質、格式合規和實測成效要分開。
6. 回傳按優先順序排列的更新或實驗 brief，包含假設、受眾、格式、負責人、成功衡量和證據。

不要宣稱有通用的更新頻率、創意數量、聲音行為或成效門檻。情感與文化面向的判斷，一定要保留給人來審視。

---
name: ads-creative
description: "Audit paid-ad copy, images, video, hooks, concepts, format coverage, platform-native fit, message match, creative fatigue, accessibility, and policy across supported platforms. Use for creative audit, ad creative, creative fatigue, creative diversity, ad copy review, video review, image review, or production priorities."
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# Creative Audit

1. Inventory assets by concept, hook, offer, format, placement, audience, date, and
   performance window; cosmetic resizes are not distinct concepts.
2. Load only active-platform specifications and current policy sources.
3. Evaluate attention, clarity, brand/offer evidence, platform-native execution,
   accessibility, destination match, format/safe-zone compliance, and disclosure.
4. Diagnose fatigue only from time-series delivery and response evidence, not age
   alone.
5. Keep creative quality, format compliance, and measured performance separate.
6. Return prioritized refresh or experiment briefs with hypothesis, audience,
   format, owner, success measure, and evidence.

Do not claim a universal refresh cadence, creative count, sound behavior, or
performance threshold. Preserve human review for emotional and cultural judgment.