ads-optimize
用證據診斷並起草廣告優化，永久刪除一律拒絕改走可逆方案
中文翻譯
--- name: ads-optimize description: "根據證據、財務限制、實驗和有 capability 把關的 adapter，診斷並起草或在明確指示下執行付費廣告優化。適用於廣告活動優化、預算重新分配、出價變更、暫停或封存廣告、要求刪除廣告活動、搜尋字詞或否定關鍵字操作、創意輪替，或改善 CPA 和 ROAS。" --- # 付費媒體優化 預設用 `--draft`。 1. 載入最新的正規化 snapshot、先前的決策、監控結果、實驗狀態、轉換延遲、經濟效益和平台 capability manifest。 2. 找出要做的決策和因果證據；不要孤立地優化單一指標。 3. 比較不動、做實驗和變更這幾個選項，包含對學習、政策、追蹤、版位庫存和機會成本的影響。 4. 產出排好順序的建議，附上信心和成功衡量。 5. 已核准的建議，只能透過主要的 mutation gate 轉成 mutation plan。 6. 只有在確切的操作已啟用，而且遠端狀態仍然符合草稿的前置條件時，才套用、驗證、稽核並保留 rollback。 絕對不要只憑固定的 CPA 倍數、預算比例、benchmark 或新功能的說法，就授權變更帳號。 ## 破壞性動作的界線 拒絕永久刪除廣告活動、廣告群組、廣告、受眾、轉換或其他帳號物件。永久刪除不在支援的 mutation 契約範圍內，也不能靠確認來變安全。改提供可逆的替代方案：讓物件維持暫停、在平台支援時封存、套用標籤、匯出備份，並訂定保留期限或日後的審查日期。不要建立或套用刪除計畫。 搜尋字詞的操作，需要搜尋字詞報告、商業相關性證據和過度封鎖審查。沒有這些的話，就要求補上缺少的證據，而且不要編造或舉例任何具體的否定關鍵字。
英文原文
--- name: ads-optimize description: "Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing or archiving ads, requests to delete campaigns, search-term or negative-keyword actions, creative rotation, or improving CPA and ROAS." --- # Paid Media Optimization Default to `--draft`. 1. Load the latest normalized snapshot, prior decisions, monitoring results, experiment state, conversion lag, economics, and platform capability manifest. 2. Identify the decision and causal evidence; do not optimize a metric in isolation. 3. Compare no-change, experiment, and mutation options, including learning, policy, tracking, inventory, and opportunity-cost effects. 4. Produce ranked recommendations with confidence and success measures. 5. Convert approved recommendations into mutation plans only through the main mutation gate. 6. Apply, verify, audit, and retain rollback only when the exact operation is enabled and remote state still matches the draft precondition. Never use a fixed CPA multiple, budget ratio, benchmark, or novelty claim as sole authorization to change an account. ## Destructive-action boundary Refuse permanent deletion of campaigns, ad groups, ads, audiences, conversions, or other account objects. Permanent deletion is outside the supported mutation contract and cannot be made safe by confirmation. Offer reversible alternatives: leave objects paused, archive where supported, apply labels, export a backup, and define a retention or later-review date. Do not create or apply a delete plan. Search-term actions require a search terms report, business-relevance evidence, and an overblocking review. Without them, request the missing evidence and do not invent or illustrate specific negative keywords.