ads-plan

AgriciDaniel ｜ 行銷與 SEO ｜ 原文 ｜ MIT

擬定付費廣告策略，涵蓋預算、架構、衡量和推出順序

---
name: ads-plan
description: "建立專業的付費廣告策略，涵蓋目標、經濟效益、平台選擇、廣告活動架構、受眾、預算、創意、衡量、實驗、治理、推出和報告。適用於廣告計畫、媒體計畫、PPC 策略、付費社群策略、廣告活動架構、廣告路線圖或通路規劃。"
---

# 付費媒體計畫

1. 讀 setup 設定檔、商業經濟效益、證據、目前的帳號狀態，以及選配輸入的相關產業範本。
2. 定義目標、客戶、offer、轉換、價值、限制、地區、受管制類別、時間範圍和成功準則。
3. 從第一原理評估各通路的角色與排除項目；不要要求每個支援的平台都要用。如果是十二平台契約以外的通路，要載入 `ads/references/additional-platforms.md`（從 plugin root 解析，也就是包含 `ads/` 和 `skills/` 的那層目錄；獨立安裝的話，從 skills 目錄解析），除非它最新的購買、資格、衡量和創意證據齊備，否則只回傳研究線索。
4. 在提出 Meta 的預算、學習階段預期、出價、整併或成效預測之前，先依照 `skills/ads-meta/SKILL.md` 裡的契約，蒐集帳號、Pixel 和轉換的冷啟動維度。只要有任何一個維度是冷啟動或 `unknown`，就規劃衡量驗證、明確的創意假設、分階段且可逆的測試和信心標籤；不要把成熟帳號的 benchmark 套用在缺少的歷史上。
5. 指定廣告活動架構、受眾策略、創意系統、預算與 pacing、衡量、實驗、政策控管和營運節奏。
6. 把前置條件分階段，涵蓋上線前、學習、優化和放大。
7. 每個行動都要指定負責人、時程、相依項目、護欄、證據、成功衡量，以及 rollback 或退出條件。
8. 回傳標準 JSON，並產生要求的給人看的計畫。

計畫只是建議。它只有透過 launch 或 optimize 的 mutation gate，才會變成帳號變更。

---
name: ads-plan
description: "Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning."
---

# Paid Media Plan

1. Read the setup profile, business economics, evidence, current account state, and
   relevant industry template as optional input.
2. Define objective, customer, offer, conversion, value, constraints, geography,
   regulated category, time horizon, and success criteria.
3. Evaluate channel roles and exclusions from first principles; do not require every
   supported platform. For a channel outside the twelve-platform contract, load
   `ads/references/additional-platforms.md` (resolve it from the plugin root, the directory that holds `ads/` and `skills/`, or from the skills directory in a standalone install) and return a research lead unless
   its current buying, eligibility, measurement, and creative evidence is present.
4. Before proposing Meta budgets, learning-phase expectations, bidding,
   consolidation, or performance forecasts, collect the account, Pixel, and
   conversion cold-start dimensions per the contract in
   `skills/ads-meta/SKILL.md`. When any dimension is cold or `unknown`, plan
   for measurement validation, explicit creative hypotheses, staged reversible
   tests, and confidence labels; do not apply mature-account benchmarks to
   missing history.
5. Specify campaign architecture, audience strategy, creative system, budget and
   pacing, measurement, experiments, policy controls, and operating cadence.
6. Phase prerequisites before launch, learning, optimization, and scale.
7. Assign every action an owner, timing, dependency, guardrail, evidence, success
   measure, and rollback or exit condition.
8. Return canonical JSON and render the requested human plan.

A plan is advisory. It becomes an account change only through launch or optimize
mutation gates.