Skill 寫法圖鑑

investor-outreach

affaan-m | 商業與營運 | 原文 | MIT

寫給天使、VC 的開發信、暖介紹、跟進信,簡短具體又個人化

中文翻譯

---
name: investor-outreach
description: 撰寫募資用的陌生開發信、暖介紹文案、跟進信、近況更新信,以及其他投資人溝通。使用者想聯絡天使投資人、VC、策略投資人或加速器,而且需要簡潔、個人化、面向投資人的訊息時使用。
metadata:
  origin: ECC
---

# Investor Outreach

寫出簡短、具體、而且讓對方容易採取行動的投資人溝通內容。

## When to Activate

- 寫給投資人的陌生開發信
- 起草暖介紹的請託信
- 會議後或對方沒回覆時寄出跟進信
- 在募資過程中寫投資人近況更新
- 根據基金的投資論點或合夥人的契合度,調整溝通內容

## Core Rules

1. 每則外寄訊息都要個人化。
2. 讓請求的門檻低。
3. 用佐證,不要用形容詞。
4. 保持簡潔。
5. 絕對不要寄出任何投資人都能收到的文案。

## Voice Handling

如果使用者的語氣很重要,先執行 `brand-voice`,並重用它的 `VOICE PROFILE`。
這個 skill 要保留投資人專屬的結構和提出請求的紀律,不要自己另外重做一套平行的語氣系統。

## Hard Bans

出現以下任何一種,就刪掉重寫:
- "I'd love to connect"
- "excited to share"
- 沒有實質關聯的泛泛投資論點讚美
- 模糊的創辦人形容詞
- 乞求的語氣
- 直接提出請求更清楚時,卻用軟弱的收尾問句

## Cold Email Structure

1. 主旨:簡短而且具體
2. 開頭:為什麼特別找這位投資人
3. 提案:公司在做什麼、為什麼是現在,以及哪些佐證重要
4. 請求:一個具體的下一步
5. 署名:姓名、職稱,必要時加一個可信度的依據

## Personalization Sources

引用以下其中一項或多項:
- 相關的投資組合公司
- 公開的投資論點、演講、貼文或文章
- 共同的人脈
- 跟投資人的關注焦點有明確的市場或產品契合

如果缺少這些 context,要明講草稿還需要個人化,不要假裝已經完成。

## Follow-Up Cadence

預設:
- 第 0 天:初次外寄
- 第 4 或 5 天:簡短跟進,附上一個新的數據點
- 第 10 到 12 天:最後一次跟進,乾淨地收尾

之後就不要繼續催,除非使用者想要更長的序列。

## Warm Intro Requests

讓幫忙介紹的人輕鬆一點:
- 說明為什麼這個介紹是合適的
- 附上一段可以直接轉寄的文案
- 可轉寄的文案控制在 100 字以內

## Post-Meeting Updates

要包含:
- 具體討論過的事情
- 承諾過的答覆或更新
- 有的話,加一個新的佐證
- 下一步

## Quality Gate

交付之前:
- 訊息是真的有個人化
- 請求很明確
- 佐證很具體
- 客套的讚美和緩衝語氣都不見了
- 字數控制得很精簡

英文原文

---
name: investor-outreach
description: Draft cold emails, warm intro blurbs, follow-ups, update emails, and investor communications for fundraising. Use when the user wants outreach to angels, VCs, strategic investors, or accelerators and needs concise, personalized, investor-facing messaging.
metadata:
  origin: ECC
---

# Investor Outreach

Write investor communication that is short, concrete, and easy to act on.

## When to Activate

- writing a cold email to an investor
- drafting a warm intro request
- sending follow-ups after a meeting or no response
- writing investor updates during a process
- tailoring outreach based on fund thesis or partner fit

## Core Rules

1. Personalize every outbound message.
2. Keep the ask low-friction.
3. Use proof instead of adjectives.
4. Stay concise.
5. Never send copy that could go to any investor.

## Voice Handling

If the user's voice matters, run `brand-voice` first and reuse its `VOICE PROFILE`.
This skill should keep the investor-specific structure and ask discipline, not recreate its own parallel voice system.

## Hard Bans

Delete and rewrite any of these:
- "I'd love to connect"
- "excited to share"
- generic thesis praise without a real tie-in
- vague founder adjectives
- begging language
- soft closing questions when a direct ask is clearer

## Cold Email Structure

1. subject line: short and specific
2. opener: why this investor specifically
3. pitch: what the company does, why now, and what proof matters
4. ask: one concrete next step
5. sign-off: name, role, and one credibility anchor if needed

## Personalization Sources

Reference one or more of:
- relevant portfolio companies
- a public thesis, talk, post, or article
- a mutual connection
- a clear market or product fit with the investor's focus

If that context is missing, state that the draft still needs personalization instead of pretending it is finished.

## Follow-Up Cadence

Default:
- day 0: initial outbound
- day 4 or 5: short follow-up with one new data point
- day 10 to 12: final follow-up with a clean close

Do not keep nudging after that unless the user wants a longer sequence.

## Warm Intro Requests

Make life easy for the connector:
- explain why the intro is a fit
- include a forwardable blurb
- keep the forwardable blurb under 100 words

## Post-Meeting Updates

Include:
- the specific thing discussed
- the answer or update promised
- one new proof point if available
- the next step

## Quality Gate

Before delivering:
- the message is genuinely personalized
- the ask is explicit
- the proof point is concrete
- filler praise and softener language are gone
- word count stays tight