Skill 寫法圖鑑

cim-builder

Anthropic | 金融與投資 | 原文 | Apache-2.0

為賣方併購草擬機密資訊備忘錄,整理成可給投資人看的文件

中文翻譯

---
name: cim-builder
description: 為賣方併購流程規劃並草擬機密資訊備忘錄(Confidential Information Memorandum, CIM)。把公司資訊整理成專業、可直接給投資人看的文件,格式一致、敘事流暢。準備賣方資料、草擬 CIM,或為出售流程整理公司資料時使用。觸發詞包含「CIM」、「confidential information memorandum」、「offering memorandum」、「info memo」、「draft CIM」或「sell-side materials」。
---

# CIM 建構器

## 工作流程

### 步驟 1:蒐集來源資料

詢問有哪些可用的輸入:
- 管理層簡報
- 歷史財務報表(3-5 年)
- 預算/預測
- 公司網站與行銷素材
- 客戶資料(必要時匿名化)
- 組織圖
- 先前的簡報或董事會簡報
- 獲利品質報告(Quality of Earnings,如果有)

### 步驟 2:CIM 結構

標準的 CIM 目錄:

**I. 執行摘要(Executive Summary)**(2-3 頁)
- 公司概覽:做什麼、為什麼能贏
- 投資亮點(5-7 個關鍵賣點)
- 財務摘要:重點營收、EBITDA、成長、利潤率
- 交易概覽:出售的是什麼、預計時程

**II. 公司概覽**(3-5 頁)
- 歷史與創立故事
- 使命與價值主張
- 產品與服務說明
- 商業模式與營收來源
- 關鍵差異化與競爭優勢

**III. 產業概覽**(3-5 頁)
- 市場規模與成長動態(TAM/SAM/SOM)
- 關鍵產業趨勢與順風
- 競爭格局
- 監管環境
- 進入障礙

**IV. 成長機會**(2-3 頁)
- 內生成長槓桿(新產品、新市場、定價)
- 併購 / 附加併購機會
- 營運改善
- 技術投資
- 空白市場分析

**V. 客戶與銷售**(3-5 頁)
- 客戶概覽(數量、區隔、地理)
- 主要客戶分析(LOI 之前要匿名化)
- 客戶集中度與留存指標
- 銷售流程與進入市場策略
- 銷售管線與在手訂單

**VI. 營運**(2-3 頁)
- 組織架構
- 關鍵人員
- 設施與地理足跡
- 技術與系統
- 供應鏈 / 廠商關係

**VII. 財務概覽**(5-8 頁)
- 歷史損益表(3-5 年)
- 營收分析:依部門、地區、客戶類型
- EBITDA 橋接與利潤率分析
- 資產負債表概覽
- 現金流量摘要
- 資本支出歷史
- 營運資金分析
- 管理層預測 / 預算(如果要納入)

**VIII. 附錄**
- 詳細財務報表
- 客戶名單(匿名化)
- 產品目錄
- 管理層簡歷

### 步驟 3:草擬準則

- **語氣**:專業、據實、有說服力,但不誇大
- **敘事**:說一個故事,說明為什麼這個事業有吸引力、有護城河,而且已經站在成長的位置上
- **以數據為本**:每個論點都要有數據支撐。「強勁成長」→「2021-2024 年營收的 CAGR 為 15%」
- **視覺**:財務趨勢、市場規模、競爭定位都用圖表
- **篇幅**:總共 40-60 頁,細節足以讓買家做第一輪出價,又不會長到買家不想讀
- **保密**:要附免責聲明頁。除非賣方同意,敏感的客戶資料要匿名化

### 步驟 4:輸出

- 排版專業的 Word 文件(.docx)
- 另附含詳細財務資料的 Excel 附錄
- 圖表和附件內嵌在文件裡

## 重要注意事項

- CIM 是銷售文件:以優勢開場,但不要隱瞞重大問題(買家在盡職調查時會找到)
- 投資亮點要回應每個買家都在意的 3 件事:成長潛力、利潤率結構和護城河
- 財務標準化 / 備考調整(pro forma adjustment)要清楚標示並解釋
- 保密免責聲明和任何監管揭露事項,要跟法務一起處理
- 發出之前,要請管理層確認事實是否正確
- CIM 會設定估值預期:確保敘事能支撐開價

英文原文

---
name: cim-builder
description: Structure and draft a Confidential Information Memorandum for sell-side M&A processes. Organizes company information into a professional, investor-ready document with consistent formatting and narrative flow. Use when preparing sell-side materials, drafting a CIM, or organizing company data for a sale process. Triggers on "CIM", "confidential information memorandum", "offering memorandum", "info memo", "draft CIM", or "sell-side materials".
---

# CIM Builder

## Workflow

### Step 1: Gather Source Materials

Ask for available inputs:
- Management presentations
- Historical financials (3-5 years)
- Budget/forecast
- Company website and marketing materials
- Customer data (anonymized if needed)
- Org chart
- Prior presentations or board decks
- Quality of earnings report (if available)

### Step 2: CIM Structure

Standard CIM table of contents:

**I. Executive Summary** (2-3 pages)
- Company overview — what they do, why they win
- Investment highlights (5-7 key selling points)
- Financial summary — headline revenue, EBITDA, growth, margins
- Transaction overview — what's being sold, indicative timeline

**II. Company Overview** (3-5 pages)
- History and founding story
- Mission and value proposition
- Products and services description
- Business model and revenue streams
- Key differentiators and competitive advantages

**III. Industry Overview** (3-5 pages)
- Market size and growth dynamics (TAM/SAM/SOM)
- Key industry trends and tailwinds
- Competitive landscape
- Regulatory environment
- Barriers to entry

**IV. Growth Opportunities** (2-3 pages)
- Organic growth levers (new products, markets, pricing)
- M&A / add-on opportunities
- Operational improvements
- Technology investments
- White space analysis

**V. Customers & Sales** (3-5 pages)
- Customer overview (number, segments, geography)
- Top customer analysis (anonymized if pre-LOI)
- Customer concentration and retention metrics
- Sales process and go-to-market strategy
- Pipeline and backlog

**VI. Operations** (2-3 pages)
- Organizational structure
- Key personnel
- Facilities and geographic footprint
- Technology and systems
- Supply chain / vendor relationships

**VII. Financial Overview** (5-8 pages)
- Historical income statement (3-5 years)
- Revenue analysis — by segment, geography, customer type
- EBITDA bridge and margin analysis
- Balance sheet overview
- Cash flow summary
- Capital expenditure history
- Working capital analysis
- Management forecast / budget (if included)

**VIII. Appendix**
- Detailed financial statements
- Customer list (anonymized)
- Product catalog
- Management bios

### Step 3: Drafting Guidelines

- **Tone**: Professional, factual, compelling but not hyperbolic
- **Narrative**: Tell a story — why this business is attractive, defensible, and positioned for growth
- **Data-driven**: Support every claim with data. "Strong growth" → "Revenue grew at a 15% CAGR from 2021-2024"
- **Visuals**: Charts and graphs for financial trends, market size, competitive positioning
- **Length**: 40-60 pages total — enough detail to inform first-round bids, not so long buyers won't read it
- **Confidentiality**: Include a disclaimer page. Anonymize sensitive customer data unless seller approves

### Step 4: Output

- Word document (.docx) with professional formatting
- Separate Excel appendix with detailed financials
- Charts and exhibits embedded in the document

## Important Notes

- The CIM is a sales document — lead with strengths, but don't hide material issues (buyers will find them in diligence)
- Investment highlights should address the 3 things every buyer cares about: growth potential, margin profile, and defensibility
- Financial normalization / pro forma adjustments should be clearly labeled and explained
- Work with legal on the confidentiality disclaimer and any regulatory disclosures
- Get management to review for factual accuracy before distribution
- The CIM sets expectations on valuation — make sure the narrative supports the asking price