user-research

Anthropic ｜ 設計與前端 ｜ 原文 ｜ Apache-2.0

規劃、執行並彙整使用者訪談、可用性測試與問卷研究

---
name: user-research
description: 規劃、執行並彙整使用者研究。用「user research plan」「interview guide」「usability test」「survey design」「research questions」觸發，或使用者需要任何透過研究來了解使用者的協助時使用。
---

# 使用者研究

協助規劃、執行並彙整使用者研究。

## 研究方法

| 方法 | 最適合 | 樣本數 | 時間 |
|--------|----------|-------------|------|
| 使用者訪談 | 深入了解需求與動機 | 5-8 | 2-4 週 |
| 可用性測試 | 評估特定設計或流程 | 5-8 | 1-2 週 |
| 問卷調查 | 量化態度與偏好 | 100+ | 1-2 週 |
| 卡片分類 | 資訊架構決策 | 15-30 | 1 週 |
| 日誌研究 | 了解長時間的行為 | 10-15 | 2-8 週 |
| A/B 測試 | 比較特定設計選項 | 統計顯著 | 1-4 週 |

## 訪談大綱結構

1. **暖身**（5 分鐘）：建立關係，說明這場訪談
2. **背景**（10 分鐘）：了解他們目前的工作流程
3. **深入**（20 分鐘）：探索特定主題
4. **反應**（10 分鐘）：展示概念或 prototype
5. **收尾**（5 分鐘）：有沒有漏掉什麼？謝謝他們。

## 分析框架

- **Affinity mapping**：把觀察歸納成主題
- **Impact/effort matrix**：替發現排優先順序
- **Journey mapping**：把使用者體驗隨時間視覺化
- **Jobs to be done**：了解使用者「雇用」你的產品來做什麼

## 交付物

- 研究計畫（目標、方法、時程、受訪者）
- 訪談大綱（問題、追問、活動）
- 彙整報告（主題、洞察、建議）
- 精華片段（重要引言與觀察）

---
name: user-research
description: Plan, conduct, and synthesize user research. Trigger with "user research plan", "interview guide", "usability test", "survey design", "research questions", or when the user needs help with any aspect of understanding their users through research.
---

# User Research

Help plan, execute, and synthesize user research studies.

## Research Methods

| Method | Best For | Sample Size | Time |
|--------|----------|-------------|------|
| User interviews | Deep understanding of needs and motivations | 5-8 | 2-4 weeks |
| Usability testing | Evaluating a specific design or flow | 5-8 | 1-2 weeks |
| Surveys | Quantifying attitudes and preferences | 100+ | 1-2 weeks |
| Card sorting | Information architecture decisions | 15-30 | 1 week |
| Diary studies | Understanding behavior over time | 10-15 | 2-8 weeks |
| A/B testing | Comparing specific design choices | Statistical significance | 1-4 weeks |

## Interview Guide Structure

1. **Warm-up** (5 min): Build rapport, explain the session
2. **Context** (10 min): Understand their current workflow
3. **Deep dive** (20 min): Explore the specific topic
4. **Reaction** (10 min): Show concepts or prototypes
5. **Wrap-up** (5 min): Anything we missed? Thank them.

## Analysis Framework

- **Affinity mapping**: Group observations into themes
- **Impact/effort matrix**: Prioritize findings
- **Journey mapping**: Visualize the user experience over time
- **Jobs to be done**: Understand what users are hiring your product to do

## Deliverables

- Research plan (objectives, methods, timeline, participants)
- Interview guide (questions, probes, activities)
- Synthesis report (themes, insights, recommendations)
- Highlight reel (key quotes and observations)