pr-social-copywriting
替 IG、FB、LinkedIn、X 各寫一套語氣不同的社群文案，包含 hook 和 CTA
中文翻譯
---
name: "pr-social-copywriting"
description: "為 Instagram、Facebook、LinkedIn 和 X/Twitter 寫出針對各平台最佳化的社群文案，包含 hook、CTA 和 hashtag 策略。使用者需要製作社群貼文、把內容改編到不同平台、提升互動率，或發展社群內容策略時使用，就算他們說的是「幫我寫一則 IG 貼文」、「我們的社群互動很低」、「把這個改寫成 LinkedIn 版」或「我們怎麼把貼文說明寫得更好」也一樣。"
metadata:
category: "WP-02 品牌公關"
tags: ["pr", "social-media", "copywriting", "content"]
---
# 社群媒體文案
## 框架
```
IRON LAW: Every Platform Has a Different Tone
The same message posted identically on IG, LinkedIn, Facebook, and X
will underperform on ALL of them. Each platform has different audience
psychology, content format, and algorithm preferences. Adapt the message,
don't just cross-post.
```
### 平台語氣指南
| 平台 | 語氣 | 長度 | 視覺 | 最佳內容 |
|----------|------|--------|--------|-------------|
| **Instagram** | 令人嚮往、視覺優先、生活風格 | 動態貼文說明：150-300 字元，輪播貼文可以更長 | 必備（照片／Reels／輪播） | 幕後花絮、教學、UGC、Reels |
| **Facebook** | 對話式、社群感、資訊性 | 想要互動的話 40-80 字元，社團可以更長 | 有幫助但非必要 | 新聞、活動、討論、較長的故事 |
| **LinkedIn** | 專業、有洞見、有權威感 | Hook 150-300 字元，文章最多 3000 | 選用（能增加觸及） | 產業洞察、成就、學到的教訓 |
| **X/Twitter** | 犀利、機智、即時 | < 280 字元（越短互動越高） | 選用（能增加互動） | 鮮明觀點、串文、即時評論 |
| **Threads** | 隨性、對話式、真實 | 最多 500 字元 | 選用 | 個人看法、社群互動 |
### Hook 技巧（前 2 行）
Hook 必須讓人停下滑動。經過驗證的模式：
| 技巧 | 例子 |
|-----------|---------|
| **反向觀點** | "Most SEO advice is wrong. Here's what actually works." |
| **數字** | "3 mistakes killing your conversion rate" |
| **提問** | "Ever wonder why your best employees quit?" |
| **故事** | "Last year I lost our biggest client. Here's what I learned." |
| **大膽宣稱** | "Your pricing page is losing you 40% of potential customers." |
| **好奇缺口** | "The one thing I wish someone told me before starting a startup..." |
### CTA（行動呼籲）設計
| 目標 | CTA 風格 | 例子 |
|------|-----------|---------|
| 互動 | 問一個問題 | "What's your biggest marketing challenge? Drop it below 👇" |
| 流量 | 直接放連結 | "Link in bio for the full guide" |
| 收藏／分享 | 價值主張 | "Save this for your next campaign planning session 📌" |
| 私訊／名單 | 軟性邀請 | "DM me 'GUIDE' and I'll send you the template" |
### Hashtag 策略
| 平台 | 策略 |
|----------|---------|
| Instagram | 5-15 個 hashtag，混合廣泛型（#marketing，100 萬則以上貼文）+ 利基型（#taiwanstartup，1 萬則貼文）+ 品牌型（#YourBrand） |
| LinkedIn | 最多 3-5 個 hashtag，專業型（#leadership、#saas） |
| X/Twitter | 最多 1-2 個 hashtag，熱門或與活動相關的 |
| Facebook | 0-2 個 hashtag（影響很小） |
### 內容行事曆模式
| 星期 | 內容類型 | 目標 |
|-----|------------|------|
| 週一 | 產業洞察／思想領導 | 權威 |
| 週二 | 教學／操作指南 | 價值 |
| 週三 | 幕後花絮／團隊 | 信任 |
| 週四 | 用戶故事／見證 | 社會證明 |
| 週五 | 輕鬆／有趣／投票 | 互動 |
## 輸出格式
```markdown
# Social Post: {Topic}
## Instagram
**Hook**: {first line}
**Caption**: {full caption with line breaks}
**Hashtags**: {5-15 hashtags}
**CTA**: {engagement or action}
**Visual**: {image/reel/carousel description}
## LinkedIn
**Hook**: {first line}
**Post**: {professional angle, 150-300 chars}
**Hashtags**: {3-5}
## X/Twitter
**Tweet**: {< 280 chars, sharp}
```
## 注意事項
- **演算法獎勵原生內容**：貼文裡放連結，在大部分平台上都會降低觸及。要把連結放在留言（LinkedIn）或個人檔案（Instagram），不要放在貼文本文。
- **前 30 分鐘的互動很重要**：第一個小時內回覆每一則留言。演算法會把早期互動視為擴大分發的訊號。
- **UGC 勝過品牌內容**：用戶產出的內容，互動率是品牌製作內容的 4 倍。鼓勵並轉發客戶的貼文。
- **台灣的社群生態**：LINE 在 1 對 1 溝通上占主導，IG 是 Z 世代／千禧世代，Facebook 是 30 歲以上。PTT 和 Dcard 對品牌觀感有顯著影響，但不是傳統意義上的社群「平台」。
- **不要每則貼文都在賣東西**：遵守 80/20 法則：80% 是價值／娛樂，20% 是促銷。只會賣東西的品牌，受眾會取消追蹤。
## 參考資料
- 各平台的視覺內容指南請看 `references/visual-specs.md`
- 內容行事曆範本請看 `references/content-calendar.md`英文原文
---
name: "pr-social-copywriting"
description: "Write platform-optimized social media copy for Instagram, Facebook, LinkedIn, and X/Twitter with hooks, CTAs, and hashtag strategies. Use this skill when the user needs to create social media posts, adapt content across platforms, improve engagement rates, or develop a social content strategy — even if they say 'write a post for IG', 'our social engagement is low', 'adapt this for LinkedIn', or 'how do we write better captions'."
metadata:
category: "WP-02 品牌公關"
tags: ["pr", "social-media", "copywriting", "content"]
---
# Social Media Copywriting
## Framework
```
IRON LAW: Every Platform Has a Different Tone
The same message posted identically on IG, LinkedIn, Facebook, and X
will underperform on ALL of them. Each platform has different audience
psychology, content format, and algorithm preferences. Adapt the message,
don't just cross-post.
```
### Platform Tone Guide
| Platform | Tone | Length | Visual | Best Content |
|----------|------|--------|--------|-------------|
| **Instagram** | Aspirational, visual-first, lifestyle | Caption: 150-300 chars for feed, longer OK for carousels | Essential (photo/reel/carousel) | Behind-the-scenes, tutorials, UGC, reels |
| **Facebook** | Conversational, community, informative | 40-80 chars for engagement, longer for groups | Helpful but not required | News, events, discussions, longer stories |
| **LinkedIn** | Professional, insightful, authority | 150-300 chars hook, up to 3000 for articles | Optional (increases reach) | Industry insights, achievements, lessons learned |
| **X/Twitter** | Sharp, witty, real-time | < 280 chars (shorter = more engagement) | Optional (increases engagement) | Hot takes, threads, real-time commentary |
| **Threads** | Casual, conversational, authentic | 500 chars max | Optional | Personal takes, community engagement |
### Hook Techniques (First 2 Lines)
The hook must stop the scroll. Proven patterns:
| Technique | Example |
|-----------|---------|
| **Contrarian** | "Most SEO advice is wrong. Here's what actually works." |
| **Number** | "3 mistakes killing your conversion rate" |
| **Question** | "Ever wonder why your best employees quit?" |
| **Story** | "Last year I lost our biggest client. Here's what I learned." |
| **Bold claim** | "Your pricing page is losing you 40% of potential customers." |
| **Curiosity gap** | "The one thing I wish someone told me before starting a startup..." |
### CTA (Call to Action) Design
| Goal | CTA Style | Example |
|------|-----------|---------|
| Engagement | Ask a question | "What's your biggest marketing challenge? Drop it below 👇" |
| Traffic | Direct link | "Link in bio for the full guide" |
| Save/Share | Value proposition | "Save this for your next campaign planning session 📌" |
| DM/Lead | Soft ask | "DM me 'GUIDE' and I'll send you the template" |
### Hashtag Strategy
| Platform | Strategy |
|----------|---------|
| Instagram | 5-15 hashtags, mix of broad (#marketing, 1M+ posts) + niche (#taiwanstartup, 10K posts) + branded (#YourBrand) |
| LinkedIn | 3-5 hashtags max, professional (#leadership, #saas) |
| X/Twitter | 1-2 hashtags max, trending or event-based |
| Facebook | 0-2 hashtags (minimal impact) |
### Content Calendar Pattern
| Day | Content Type | Goal |
|-----|------------|------|
| Mon | Industry insight / thought leadership | Authority |
| Tue | Tutorial / how-to | Value |
| Wed | Behind-the-scenes / team | Trust |
| Thu | User story / testimonial | Social proof |
| Fri | Casual / fun / poll | Engagement |
## Output Format
```markdown
# Social Post: {Topic}
## Instagram
**Hook**: {first line}
**Caption**: {full caption with line breaks}
**Hashtags**: {5-15 hashtags}
**CTA**: {engagement or action}
**Visual**: {image/reel/carousel description}
## LinkedIn
**Hook**: {first line}
**Post**: {professional angle, 150-300 chars}
**Hashtags**: {3-5}
## X/Twitter
**Tweet**: {< 280 chars, sharp}
```
## Gotchas
- **Algorithm rewards native content**: Links in posts reduce reach on most platforms. Put links in comments (LinkedIn) or bio (Instagram) instead of the post body.
- **Engagement in first 30 minutes matters**: Reply to every comment in the first hour. Algorithm interprets early engagement as signal to distribute wider.
- **UGC outperforms brand content**: User-generated content gets 4x more engagement than brand-produced content. Encourage and reshare customer posts.
- **Taiwan social landscape**: LINE is dominant for 1:1, IG for Gen Z/millennials, Facebook for 30+. PTT and Dcard influence brand perception significantly but aren't traditional social "platforms."
- **Don't sell in every post**: Follow the 80/20 rule — 80% value/entertainment, 20% promotional. Audiences unfollow brands that only sell.
## References
- For visual content guidelines per platform, see `references/visual-specs.md`
- For content calendar templates, see `references/content-calendar.md`