tw-ecom-channel-strategy
幫台灣品牌挑 DTC、電商平台或混合的通路組合（內文待補）
中文翻譯
--- name: "tw-ecom-channel-strategy" description: "替台灣企業選對電商平台組合：DTC 平台（Shopline、91APP、Shopify）、電商平台（Shopee、momo、PChome），或混合。當要比較平台費用、流量潛力、品牌掌控度的取捨，或設計台灣的 go-to-market 通路策略時使用。特定平台的串接細節「不要」用這個（看各平台專屬的 skill）。STATUS: SKELETON — 內文待補。" metadata: category: "WP-01 電商" domain: "ecommerce-tw" layer: "platform" related_mcps: ["mcp-shopline", "mcp-91app"] related_skills: ["tw-ecom-dtc-shopline", "tw-ecom-dtc-91app", "tw-ecom-dtc-shopify-localization", "tw-ecom-marketplace-shopee", "tw-ecom-marketplace-momo"] last_verified: "2026-04" status: "skeleton" tags: ["taiwan", "e-commerce", "platform", "strategy"] --- # 台灣電商通路策略 > **STATUS: SKELETON**：內文待補。在此之前，要看平台專屬的深度內容請優先用 `tw-ecom-dtc-shopline`。 ## 何時使用這個 skill - 替新的台灣 D2C 品牌選第一個電商平台 - 決定要只做 DTC、只做電商平台，還是混合 - 估算平台費、金流費和營運開銷的總持有成本（TCO） - 通路擴張前，比較各平台的單位經濟模型 - 年營收超過 NT$10M 後，重新評估平台組合 ## 何時「不要」使用 - 你已經知道要用哪個平台，需要串接細節 → 用該平台專屬的 skill - 問題是關於全球（非台灣）的平台選擇 → 適用一般電商 skill ## 核心概念 TODO: 決策面向（費用、流量、品牌掌控、營運複雜度）、DTC 與電商平台的類型學、平台費用分級。 ## 決策樹 TODO: 以年營收 / 品牌力 / 營運能力為依據的流程圖。 ## 實作指引 TODO: 如何列出候選、試跑、衡量、決定。 ## 常見陷阱 TODO: 5-6 個台灣企業選平台時的具體陷阱。 ## IRON LAW TODO: 一個不明顯的限制（候選：「平台費用書面上看起來差不多，但利潤真正死掉的地方是流量獲取成本，建立單位經濟模型時，一定要用每個平台實際的 CAC」）。 ## 輸出格式 TODO: 平台選擇建議的 Markdown 範本。 ## 相關 - 深度內容請看各平台專屬的串接 skill - 跨通路的客群比較請看 `ecom-rfm-analysis` _Last verified: 2026-04_
英文原文
--- name: "tw-ecom-channel-strategy" description: "Choose the right e-commerce platform mix for a Taiwan business — DTC platforms (Shopline, 91APP, Shopify), marketplaces (Shopee, momo, PChome), or hybrid. Use when comparing platform fees, traffic potential, brand control trade-offs, or designing a go-to-market channel strategy for Taiwan. Do NOT use for specific platform integration details (see platform-specific skills). STATUS: SKELETON — body pending." metadata: category: "WP-01 電商" domain: "ecommerce-tw" layer: "platform" related_mcps: ["mcp-shopline", "mcp-91app"] related_skills: ["tw-ecom-dtc-shopline", "tw-ecom-dtc-91app", "tw-ecom-dtc-shopify-localization", "tw-ecom-marketplace-shopee", "tw-ecom-marketplace-momo"] last_verified: "2026-04" status: "skeleton" tags: ["taiwan", "e-commerce", "platform", "strategy"] --- # Taiwan E-Commerce Channel Strategy > **STATUS: SKELETON** — body pending. Prefer `tw-ecom-dtc-shopline` for platform-specific depth in the meantime. ## When to use this skill - Choosing the initial e-commerce platform for a new Taiwan D2C brand - Deciding whether to sell DTC-only, marketplace-only, or hybrid - Estimating TCO across platform fees, payment fees, and operational overhead - Comparing platform unit economics before channel expansion - Reassessing platform mix when scaling past NT$10M annual revenue ## Do NOT use when - You already know the platform and need integration specifics → use the platform-specific skill - The question is about global (non-Taiwan) platform choice → general e-commerce skills apply ## Core concepts TODO: decision dimensions (fees, traffic, brand control, ops complexity), DTC vs marketplace typology, platform-fee tiers. ## Decision tree TODO: flow chart keyed on annual revenue / brand strength / ops capacity. ## Implementation guidance TODO: how to shortlist, pilot, measure, decide. ## Gotchas TODO: 5-6 specific platform-selection traps for Taiwan businesses. ## IRON LAW TODO: one non-obvious constraint (candidate: "Platform fees look comparable on paper but traffic acquisition cost is where margins die — always model unit economics with realistic CAC per platform"). ## Output Format TODO: Markdown template for platform selection recommendation. ## Related - See the platform-specific integration skills for depth - See `ecom-rfm-analysis` for customer cohort comparison across channels _Last verified: 2026-04_