tw-ecom-marketplace-shopee

asgard-ai-platform ｜ 商業與營運 ｜ 原文 ｜ MIT

經營蝦皮台灣賣場：上架、促銷、廣告與評價管理（內文待補）

---
name: "tw-ecom-marketplace-shopee"
description: "經營蝦皮台灣賣場：上架、促銷、限時特賣、SIP（Shopee Supported Program）跨境、廣告（蝦皮廣告），以及信譽/評價管理。當要建立或經營蝦皮台灣業務、參加平台活動（雙11、618），或管理賣家中心工作流程時使用。蝦皮 API 串接細節（目前沒有 Asgard 官方 MCP）或 DTC 平台「不要」用這個。STATUS: SKELETON — 內文待補。"
metadata:
  category: "WP-01 電商"
  domain: "ecommerce-tw"
  layer: "platform"
  related_mcps: []
  related_skills: ["tw-ecom-channel-strategy", "tw-ecom-marketplace-momo", "tw-ecom-operations-promotion"]
  last_verified: "2026-04"
  status: "skeleton"
  tags: ["taiwan", "e-commerce", "shopee", "marketplace"]
---

# 蝦皮台灣營運

> **STATUS: SKELETON**：內文待補。

## 何時使用這個 skill

- 經營蝦皮台灣賣家中心的日常營運
- 規劃蝦皮平台活動（雙11、618、蝦皮購物節）
- 設定蝦皮廣告（Shopee Ads）並衡量 ROI
- 管理評價 / 信譽 / 賣家等級（普通/優選/金卡/商城）
- 透過 SIP 做跨境

## 何時「不要」使用

- DTC 平台工作 → 用 Shopline/91APP/Shopify 的 skill
- 廣告競價理論（競價模型、GSP/VCG、CTR 優化）→ `algo-ad-bidding`、`algo-ad-gsp`、`algo-ad-ctr`

## 核心概念

TODO: 蝦皮台灣 vs 蝦皮東南亞的差異、賣家等級與費率分級、蝦皮購物 vs 蝦皮商城。

## 決策樹

TODO: 什麼時候蝦皮是對的通路、什麼時候該升級等級。

## 實作指引

TODO: 上架優化、活動參與、廣告設定、糾紛處理。

## 常見陷阱

TODO: 5-6 個陷阱（免運券的費用意外、活動資格規則、搜尋演算法行為、操縱評價的處罰）。

## IRON LAW

TODO.

## 輸出格式

TODO.

## 相關

- `tw-ecom-channel-strategy`
- `tw-ecom-marketplace-momo`
- `tw-ecom-operations-promotion`

_Last verified: 2026-04_

---
name: "tw-ecom-marketplace-shopee"
description: "Operate a Shopee Taiwan store — listings, promotions, flash sales, SIP (Shopee Supported Program) cross-border, ads (蝦皮廣告), and reputation/review management. Use when setting up or running Shopee TW operations, participating in platform campaigns (雙11, 618), or managing seller-center workflows. Do NOT use for Shopee API integration specifics (no official Asgard MCP yet) or DTC platforms. STATUS: SKELETON — body pending."
metadata:
  category: "WP-01 電商"
  domain: "ecommerce-tw"
  layer: "platform"
  related_mcps: []
  related_skills: ["tw-ecom-channel-strategy", "tw-ecom-marketplace-momo", "tw-ecom-operations-promotion"]
  last_verified: "2026-04"
  status: "skeleton"
  tags: ["taiwan", "e-commerce", "shopee", "marketplace"]
---

# Shopee Taiwan Operations

> **STATUS: SKELETON** — body pending.

## When to use this skill

- Running day-to-day operations on Shopee TW seller center
- Planning Shopee platform campaigns (雙11, 618, 蝦皮購物節)
- Setting up 蝦皮廣告 (Shopee Ads) and measuring ROI
- Managing reviews / reputation / seller tier (普通/優選/金卡/商城)
- Cross-border via SIP

## Do NOT use when

- DTC platform work → use Shopline/91APP/Shopify skills
- Ad auction theory (bidding model, GSP/VCG, CTR optimization) → `algo-ad-bidding`, `algo-ad-gsp`, `algo-ad-ctr`

## Core concepts

TODO: Shopee TW vs Shopee SEA differences, seller tiers and fee tiers, 蝦皮購物 vs 蝦皮商城.

## Decision tree

TODO: when Shopee is the right channel, when to tier up.

## Implementation guidance

TODO: listing optimization, campaign participation, ad setup, dispute handling.

## Gotchas

TODO: 5-6 pitfalls (fee surprises on 免運券, campaign eligibility rules, search algo behavior, review-manipulation penalties).

## IRON LAW

TODO.

## Output Format

TODO.

## Related

- `tw-ecom-channel-strategy`
- `tw-ecom-marketplace-momo`
- `tw-ecom-operations-promotion`

_Last verified: 2026-04_