tw-ecom-operations-pricing

asgard-ai-platform ｜ 商業與營運 ｜ 原文 ｜ MIT

替台灣電商定價：含稅呈現、尾數慣例、比價與檔期折扣（內文待補）

---
name: "tw-ecom-operations-pricing"
description: "替台灣電商定價：含稅 vs 未稅的呈現、價格尾數慣例（0/8/9 結尾）、電商平台的比價規則（momo 最低價）、檔期折扣規劃，以及跨通路價格一致。當要為台灣替新 SKU 定價、重新平衡各平台價格，或設計檔期折扣階梯時使用。一般的定價理論「不要」用這個（用 `biz-pricing-strategy`）。STATUS: SKELETON — 內文待補。"
metadata:
  category: "WP-01 電商"
  domain: "ecommerce-tw"
  layer: "operations"
  related_mcps: []
  related_skills: ["biz-pricing-strategy", "biz-unit-economics", "tw-ecom-operations-promotion", "algo-price-elasticity"]
  last_verified: "2026-04"
  status: "skeleton"
  tags: ["taiwan", "e-commerce", "pricing"]
---

# 台灣電商定價

> **STATUS: SKELETON**：內文待補。

## 何時使用這個 skill

- 為台灣市場替新 SKU 定價
- 跨通路價格一致（DTC vs 電商平台）
- 檔期折扣階梯設計
- 對競爭對手限時特賣的比價因應
- 成本 / 匯率變動後的重新定價

## 何時「不要」使用

- 一般定價理論 → `biz-pricing-strategy`
- 彈性建模 → `algo-price-elasticity`

## 核心概念

TODO: 含稅慣例、價格尾數心理學、電商平台比價規則。

## 決策樹

TODO: 通路組合 → 價格矩陣設計。

## 實作指引

TODO: 價格表範本、重新定價頻率、護欄。

## 常見陷阱

TODO: 5-6 個陷阱（momo 最低價的處罰連鎖反應、平台優惠券掩蓋真實價格、含稅顯示錯誤、匯率造成的虧損、違反 MAP 規範）。

## IRON LAW

TODO.

## 輸出格式

TODO.

## 相關

- `biz-pricing-strategy`
- `tw-ecom-operations-promotion`

_Last verified: 2026-04_

---
name: "tw-ecom-operations-pricing"
description: "Set prices for Taiwan e-commerce — 含稅 vs 未稅 presentation, price-ending conventions (0/8/9 endings), marketplace price-match rules (momo best-price), 檔期 discount planning, and cross-channel price-parity. Use when pricing a new SKU for TW, rebalancing prices across platforms, or designing a 檔期 discount ladder. Do NOT use for generic pricing theory (use `biz-pricing-strategy`). STATUS: SKELETON — body pending."
metadata:
  category: "WP-01 電商"
  domain: "ecommerce-tw"
  layer: "operations"
  related_mcps: []
  related_skills: ["biz-pricing-strategy", "biz-unit-economics", "tw-ecom-operations-promotion", "algo-price-elasticity"]
  last_verified: "2026-04"
  status: "skeleton"
  tags: ["taiwan", "e-commerce", "pricing"]
---

# Taiwan E-Commerce Pricing

> **STATUS: SKELETON** — body pending.

## When to use this skill

- Pricing a new SKU for TW market
- Cross-channel price-parity (DTC vs marketplace)
- 檔期 discount ladder design
- Price-match response to competitor flash sales
- Repricing after cost / FX shift

## Do NOT use when

- Generic pricing theory → `biz-pricing-strategy`
- Elasticity modeling → `algo-price-elasticity`

## Core concepts

TODO: 含稅 convention, price-ending psychology, marketplace price-match rules.

## Decision tree

TODO: channel mix → price matrix design.

## Implementation guidance

TODO: price sheet template, repricing cadence, guardrails.

## Gotchas

TODO: 5-6 pitfalls (momo best-price penalty cascade, marketplace coupon masking, 含稅 display error, FX-driven loss, MAP violation).

## IRON LAW

TODO.

## Output Format

TODO.

## Related

- `biz-pricing-strategy`
- `tw-ecom-operations-promotion`

_Last verified: 2026-04_