tw-ecom-operations-promotion

asgard-ai-platform ｜ 行銷與 SEO ｜ 原文 ｜ MIT

規劃雙11、618 等台灣檔期的疊加、庫存與退貨處理（內文待補）

---
name: "tw-ecom-operations-promotion"
description: "執行台灣電商的促銷活動：雙11、618、年中慶、雙12、週年慶、母親節。涵蓋促銷日曆、跨平台疊加規則、檔期定價策略、庫存配置，以及活動後的退貨處理。當要規劃特定檔期或建立全年檔期時程時使用。廣告 ROI 衡量「不要」用這個（用 `ecom-promo-roi`）。STATUS: SKELETON — 內文待補。"
metadata:
  category: "WP-01 電商"
  domain: "ecommerce-tw"
  layer: "operations"
  related_mcps: []
  related_skills: ["ecom-promo-roi", "tw-ecom-operations-pricing", "tw-ecom-operations-customer-service", "tw-ecom-marketplace-shopee", "tw-ecom-marketplace-momo"]
  last_verified: "2026-04"
  status: "skeleton"
  tags: ["taiwan", "e-commerce", "promotion", "campaign"]
---

# 台灣促銷活動營運

> **STATUS: SKELETON**：內文待補。

## 何時使用這個 skill

- 規劃特定檔期（雙11、618、年中慶等）
- 建立全年檔期日曆
- 跨平台促銷疊加設計
- 高峰期間在 DTC + 電商平台通路之間配置庫存
- 活動後的 退貨 / 爭議 處理

## 何時「不要」使用

- 廣告 ROI 衡量 → `ecom-promo-roi`
- 單獨的定價策略 → `tw-ecom-operations-pricing`

## 核心概念

TODO: 台灣促銷日曆、疊加層級、高峰期間 DTC vs 電商平台的行為。

## 決策樹

TODO: 要參加哪些檔期、通路組合、折扣深度。

## 實作指引

TODO: 檔期計畫範本、庫存緩衝、客服人力配置。

## 常見陷阱

TODO: 5-6 個陷阱（疊加造成過度折扣、平台費用減免的陷阱、庫存超賣、高峰後兩週的退貨高峰、電商平台的取消處罰）。

## IRON LAW

TODO.

## 輸出格式

TODO.

## 相關

- `ecom-promo-roi`
- `tw-ecom-operations-pricing`

_Last verified: 2026-04_

---
name: "tw-ecom-operations-promotion"
description: "Run Taiwan e-commerce promotional campaigns — 雙11, 618, 年中慶, 雙12, 週年慶, 母親節. Covers promo calendar, stacking rules across platforms, 檔期 pricing strategy, inventory allocation, and post-campaign 退貨 handling. Use when planning a specific campaign or building a year-round 檔期 schedule. Do NOT use for ad ROI measurement (use `ecom-promo-roi`). STATUS: SKELETON — body pending."
metadata:
  category: "WP-01 電商"
  domain: "ecommerce-tw"
  layer: "operations"
  related_mcps: []
  related_skills: ["ecom-promo-roi", "tw-ecom-operations-pricing", "tw-ecom-operations-customer-service", "tw-ecom-marketplace-shopee", "tw-ecom-marketplace-momo"]
  last_verified: "2026-04"
  status: "skeleton"
  tags: ["taiwan", "e-commerce", "promotion", "campaign"]
---

# Taiwan Promotional Campaign Operations

> **STATUS: SKELETON** — body pending.

## When to use this skill

- Planning a specific 檔期 (雙11, 618, 年中慶, etc.)
- Building year-round 檔期 calendar
- Cross-platform promo stacking design
- Inventory allocation across DTC + marketplace channels during peak
- Post-campaign 退貨 / 爭議 handling

## Do NOT use when

- Ad ROI measurement → `ecom-promo-roi`
- Pricing strategy in isolation → `tw-ecom-operations-pricing`

## Core concepts

TODO: TW promo calendar, stacking hierarchy, DTC vs marketplace behavior during peaks.

## Decision tree

TODO: which 檔期 to participate in, channel mix, discount depth.

## Implementation guidance

TODO: 檔期 plan template, inventory buffer, support staffing.

## Gotchas

TODO: 5-6 pitfalls (stacking over-discount, platform fee waiver traps, inventory over-commit, return spike 2 weeks after peak, marketplace cancelation penalties).

## IRON LAW

TODO.

## Output Format

TODO.

## Related

- `ecom-promo-roi`
- `tw-ecom-operations-pricing`

_Last verified: 2026-04_