Skill 寫法圖鑑

data-storytelling

wshobson | 資料與分析 | 原文 | MIT

用視覺化、脈絡和有說服力的結構,把資料變成能推動決策的敘事

中文翻譯

---
name: data-storytelling
description: 運用視覺化、脈絡和有說服力的結構,把資料轉成引人入勝的敘事。向利害關係人簡報分析結果、製作資料報告,或建構高階主管簡報時使用。
---

# 資料說故事

把原始資料轉成能推動決策、激發行動的引人入勝的敘事。

## 何時使用這個 Skill

- 向高階主管簡報分析結果
- 製作季度業務檢討
- 建構投資人簡報
- 撰寫以資料為依據的報告
- 向非技術背景的聽眾傳達洞察
- 根據資料提出建議

## 核心概念

### 1. 故事結構

```
Setup → Conflict → Resolution

Setup: Context and baseline
Conflict: The problem or opportunity
Resolution: Insights and recommendations
```

### 2. 敘事弧線

```
1. Hook: Grab attention with surprising insight
2. Context: Establish the baseline
3. Rising Action: Build through data points
4. Climax: The key insight
5. Resolution: Recommendations
6. Call to Action: Next steps
```

### 3. 三大支柱

| 支柱        | 目的  | 組成                       |
| ------------- | -------- | -------------------------------- |
| **Data**      | 證據 | 數字、趨勢、比較     |
| **Narrative** | 意義  | 脈絡、因果、影響 |
| **Visuals**   | 清晰  | 圖表、圖解、重點標示     |

## 詳細模式與實作範例

詳細的模式文件放在 `references/details.md`。上面的導覽層不夠用時,再讀那個檔案。

## 最佳實務

### 該做的

- **從「so what」開始** - 以洞察領頭
- **用三的法則** - 三個重點、三個比較
- **用展示,不要用說的** - 讓資料說話
- **讓它跟個人有關** - 連結到聽眾的目標
- **以行動作結** - 清楚的下一步

### 不該做的

- **不要倒資料** - 嚴格地挑選
- **不要把洞察藏起來** - 把關鍵發現放前面
- **不要用行話** - 配合聽眾的用詞
- **不要先講方法論** - 先講脈絡,再講方法
- **不要忘了敘事** - 數字需要意義

英文原文

---
name: data-storytelling
description: Transform data into compelling narratives using visualization, context, and persuasive structure. Use when presenting analytics to stakeholders, creating data reports, or building executive presentations.
---

# Data Storytelling

Transform raw data into compelling narratives that drive decisions and inspire action.

## When to Use This Skill

- Presenting analytics to executives
- Creating quarterly business reviews
- Building investor presentations
- Writing data-driven reports
- Communicating insights to non-technical audiences
- Making recommendations based on data

## Core Concepts

### 1. Story Structure

```
Setup → Conflict → Resolution

Setup: Context and baseline
Conflict: The problem or opportunity
Resolution: Insights and recommendations
```

### 2. Narrative Arc

```
1. Hook: Grab attention with surprising insight
2. Context: Establish the baseline
3. Rising Action: Build through data points
4. Climax: The key insight
5. Resolution: Recommendations
6. Call to Action: Next steps
```

### 3. Three Pillars

| Pillar        | Purpose  | Components                       |
| ------------- | -------- | -------------------------------- |
| **Data**      | Evidence | Numbers, trends, comparisons     |
| **Narrative** | Meaning  | Context, causation, implications |
| **Visuals**   | Clarity  | Charts, diagrams, highlights     |

## Detailed patterns and worked examples

Detailed pattern documentation lives in `references/details.md`. Read that file when the navigation tier above is insufficient.

## Best Practices

### Do's

- **Start with the "so what"** - Lead with insight
- **Use the rule of three** - Three points, three comparisons
- **Show, don't tell** - Let data speak
- **Make it personal** - Connect to audience goals
- **End with action** - Clear next steps

### Don'ts

- **Don't data dump** - Curate ruthlessly
- **Don't bury the insight** - Front-load key findings
- **Don't use jargon** - Match audience vocabulary
- **Don't show methodology first** - Context, then method
- **Don't forget the narrative** - Numbers need meaning