Skill 寫法圖鑑

social-publishing

wshobson | 行銷與 SEO | 原文 | MIT

透過 SocialClaw API 在 13 個平台排程並發布社群貼文

中文翻譯

---
name: social-publishing
description: >
  透過 SocialClaw API,在 13 個平台(X、LinkedIn、Instagram、Facebook Pages、TikTok、Discord、Telegram、YouTube、Reddit、WordPress、Pinterest)上排程並發布社群貼文。在使用者想用程式化的方式發布、排程或管理社群媒體內容時使用。需要 SOCIALCLAW_API_KEY。
license: MIT
metadata:
  version: "1.0.0"
  source: https://github.com/ndesv21/socialclaw
  homepage: https://getsocialclaw.com
---

# Social Publishing

以 agent 為優先的社群媒體發布,透過 [SocialClaw](https://getsocialclaw.com) 進行。一把 workspace API key,13 個平台,不用逐一設定各平台的 OAuth。

## When to Use This Skill

使用者想做以下事情時,使用這個 skill:
- 在多個社群媒體平台發布或排程貼文
- 統籌跨平台的內容活動
- 上傳媒體並附加到社群貼文
- 取得貼文層級的互動分析
- 用程式化的方式管理內容行事曆

## Supported Platforms

| Platform | Notes |
|----------|-------|
| X (Twitter) | 個人貼文、串文 |
| LinkedIn | 個人貼文 + 公司頁面 |
| Instagram | 商業帳號 + 獨立帳號 |
| Facebook Pages | 附連結預覽的粉專貼文 |
| TikTok | 影片說明 |
| Discord | 指定頻道、embed |
| Telegram | 頻道/群組訊息 |
| YouTube | 影片說明和 metadata |
| Reddit | 帶 flair 的 subreddit 貼文 |
| WordPress | 帶 SEO metadata 的部落格文章 |
| Pinterest | 指定 board 的 Pin |

## Setup

```bash
# Install via npx
npx skills add ndesv21/socialclaw

# Or install as package
npm install socialclaw@0.1.12

# Set your workspace API key
export SOCIALCLAW_API_KEY=your_key_here
```

到 [getsocialclaw.com](https://getsocialclaw.com) 取得 workspace API key。

## Workflow

### Step 1: Define Campaign
指定平台、訊息內容、排程,以及任何要附加的媒體。

### Step 2: Draft Platform Variants
Claude 為每個頻道產生針對該平台優化的文案(字數限制、hashtag 慣例、語氣)。

### Step 3: Upload Media (Optional)
圖片或影片上傳一次就好,SocialClaw 會儲存起來,供跨平台重複使用。

### Step 4: Validate Schedule
送出之前,Claude 會檢查各平台專屬的時間規則和 rate limit。

### Step 5: Publish or Schedule
貼文透過 SocialClaw API 排入佇列。會收到 post ID 和排程時間,用來確認。

### Step 6: Analytics
發布 24–48 小時後,拉取互動指標(曝光、點擊、反應)。

## Usage Examples

### Single Platform Post
```
Post to our company LinkedIn page:
"Excited to announce our Q2 product roadmap — here's what's coming next.
[roadmap image]"
```

### Multi-Platform Campaign
```
Announce our beta launch on X, LinkedIn, Instagram, and Discord.
Message: "Our beta is live! 100 spots available — sign up at example.com #launch"
Schedule for tomorrow 9am PST
```

### Content Series
```
Create a 5-day drip campaign for our feature launch week.
Platforms: X and LinkedIn.
I'll provide copy for each day.
```

## Guidelines

1. **一把 key,所有平台** — SOCIALCLAW_API_KEY 可以驗證所有已連結的帳號
2. **平台原生的文案** — 依各平台調整語氣和格式,不要直接複製貼上
3. **驗證時間** — 送出前一定要確認排程,避免 rate limit 錯誤
4. **媒體重複使用** — 資產上傳一次,之後在多篇貼文中用 ID 引用

## Limitations

- 需要有已啟用的 SocialClaw 帳號,並已連結社群帳號
- 平台能不能用,取決於 workspace 的方案等級
- 有些平台需要影片內容才能達到最佳觸及(TikTok、YouTube、Instagram Reels)

英文原文

---
name: social-publishing
description: >
  Schedule and publish social media posts across 13 platforms (X, LinkedIn, Instagram,
  Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) via
  the SocialClaw API. Use when the user wants to publish, schedule, or manage social
  media content programmatically. Requires SOCIALCLAW_API_KEY.
license: MIT
metadata:
  version: "1.0.0"
  source: https://github.com/ndesv21/socialclaw
  homepage: https://getsocialclaw.com
---

# Social Publishing

Agent-first social media publishing via [SocialClaw](https://getsocialclaw.com). One workspace API key, 13 platforms, zero per-platform OAuth setup.

## When to Use This Skill

Use this skill when the user wants to:
- Publish or schedule posts across multiple social media platforms
- Orchestrate a multi-platform content campaign
- Upload and attach media to social posts
- Retrieve post-level engagement analytics
- Manage a content calendar programmatically

## Supported Platforms

| Platform | Notes |
|----------|-------|
| X (Twitter) | Profile posts, threads |
| LinkedIn | Profile posts + Company pages |
| Instagram | Business + standalone accounts |
| Facebook Pages | Page posts with link previews |
| TikTok | Video descriptions |
| Discord | Channel targeting, embeds |
| Telegram | Channel/group messaging |
| YouTube | Video descriptions and metadata |
| Reddit | Subreddit posts with flair |
| WordPress | Blog posts with SEO metadata |
| Pinterest | Pins with board targeting |

## Setup

```bash
# Install via npx
npx skills add ndesv21/socialclaw

# Or install as package
npm install socialclaw@0.1.12

# Set your workspace API key
export SOCIALCLAW_API_KEY=your_key_here
```

Get a workspace API key at [getsocialclaw.com](https://getsocialclaw.com).

## Workflow

### Step 1: Define Campaign
Specify platforms, message content, schedule, and any media attachments.

### Step 2: Draft Platform Variants
Claude generates platform-optimized copy for each channel (character limits, hashtag norms, tone).

### Step 3: Upload Media (Optional)
Upload images or videos once — SocialClaw stores them for reuse across platforms.

### Step 4: Validate Schedule
Claude checks platform-specific timing rules and rate limits before submitting.

### Step 5: Publish or Schedule
Posts queue via the SocialClaw API. Receive post IDs and scheduled times for confirmation.

### Step 6: Analytics
Pull engagement metrics (impressions, clicks, reactions) 24–48 hours after publishing.

## Usage Examples

### Single Platform Post
```
Post to our company LinkedIn page:
"Excited to announce our Q2 product roadmap — here's what's coming next.
[roadmap image]"
```

### Multi-Platform Campaign
```
Announce our beta launch on X, LinkedIn, Instagram, and Discord.
Message: "Our beta is live! 100 spots available — sign up at example.com #launch"
Schedule for tomorrow 9am PST
```

### Content Series
```
Create a 5-day drip campaign for our feature launch week.
Platforms: X and LinkedIn.
I'll provide copy for each day.
```

## Guidelines

1. **One key, all platforms** — SOCIALCLAW_API_KEY authenticates across all connected accounts
2. **Platform-native copy** — Adapt tone and format for each platform rather than copy-pasting
3. **Validate timing** — Always confirm schedule before submission to avoid rate limit errors
4. **Media reuse** — Upload assets once and reference by ID across multiple posts

## Limitations

- Requires active SocialClaw account with connected social accounts
- Platform availability depends on workspace tier
- Some platforms require video content for optimal reach (TikTok, YouTube, Instagram Reels)